Old Spice Is Inviting You to Control What Happens on a Date on Facebook Live

Valentine's Day Campaign Is Meant to School Guys Ahead of Tomorrow

Published On
Feb 13, 2017

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In order to help guys figure out the do's and don'ts of Valentine's Day, it's inviting them to control a real date live, on Facebook Live today, to see how they'd shine -- or how'd they totally screw it up. Along with Wieden & Kennedy Portland, the brand will be broadcasting live at 4 PM EST today and allowing viewers to direct a real guy as he tries to win over a real woman on a pretend dinner date.

Participants will be able to collectively vote on what the guy should do, and Old Spice will then inform them whether or not each of their moves qualifies as proper V-Day etiquette. The idea is to get them into shape for tomorrow's big day.