Old Spice : This Must End

The bathroom battle comes to a close.

Published On
Jul 28, 2011

Editor's Pick

Today, to conclude Wieden + Kennedy Portland's online showdown between New Old Spice Guy Fabio and Old Old Spice Guy--which included everything from fishnets and weather reports to an unusually puny doppelganger who temporarily hijacked The Man Your Man Could Smell Like's spot in internet stadium--Isaiah Mustafa reemerged for one last, extended shootout with the Italian hunk of cheese. The series of linked Youtube videos led to one out of this world finale.

Credits

Date
Jul 28, 2011
Client:
Old Spice
Brand:
Old Spice
Agency:
Wieden & Kennedy
Creative Director:
Jason Bagley
Creative Director:
Craig Allen
Creative Director:
Eric Baldwin
Art Director:
Craig Allen
Art Director:
Jimm Lasser
Copywriter:
Craig Allen
Copywriter:
Jason Bagley
Copywriter:
Brandon Davis
Copywriter:
Michael Illick
Copywriter:
Jarrod Higgins
Copywriter:
David Neevel
Copywriter:
Eric Baldwin
Senior Digital Designer:
Matthew Carroll
Senior Digital Designer:
David Trujillo
Animation:
Adam Sirkin
Animation:
Oliver Rokoff
Interactive Producer:
Ann-Marie Harbour
Interactive Producer:
Andrea Nelson
Studio Designer:
Mike Weihs
Studio Designer:
Peter Yue
Digital Strategy:
Dean McBeth
Broadcast Producer:
Lindsay Reed
Art Buying:
Kimberly Wilder
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Production Company:
Dont Act Big
Director:
Craig Allen
Executive Producer:
Emily Fincher
Line Producer:
Bernadette Spear
Director, Photography:
Tyson Wisbrock
Post Production Company:
Joint Editorial
Executive Producer:
Patty Brebner
Post Producer:
Terra Cloyes
Editor:
Matthew Hilber
Copywriter:
Karl Lieberman
Director:
Jim Lesser

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Project Type