Hockey Heckles Go Digital With MasterCard Canada's Barbershop Quartet
Singers Set Hecklers' Tweets To Music For NHL Game
Nov 21, 2013
When it comes to hockey, the Toronto Maple Leafs and the Montreal Habs are two of Canada's fiercest rivals. Heckling is a tradition, so in celebration of Canada's NHL season opener between MasterCard Canada -- a sponsor of both teams -- invited fans of each to submit their heckles via Twitter, Facebook or YouTube. An old-fashioned Barbershop Quarterset the heckles to a four part harmony, and recorded online videos (in both English and French) for each. Fifty-six original videos were shown on game day (October 1) over eight hours, and the campaign garnered 4.3 million Twitter impressions. MacLaren McCann was the agency responsible.