There Is No Cannibalism (Yet) in This Funny Ad for Cheap Olive Oil

New Spots out of Australia for Aldi Continue Quirky House-Brand Campaign

Published On
Sep 23, 2014

Editor's Pick

Discount retailer Aldi has been running its house-brand ads for some time now (one of the best was this Christmas effort from the U.K.). In a new crop from Australian agency BMF, we have this one (above), for olive oil, and another for bread. They're short, to the point, and have tremendous cut-through, emphasizing the message that Aldi is cheaper in a quirky style that's in sharp contrast to that of other grocery retailers.

Credits

Date
Sep 23, 2014
Brand:
Aldi
Client:
Aldi
Agency:
BMF-Sydney
Managing Partner:
Stephen McArdle
Executive Creative Director:
Cam Blackley
Creative Director:
Alex Booker
Creative Director:
Philip Sicklinger
Art Director:
Patrick Chambers
Art Director:
Alex Booker
Copywriter:
Mark Carbone
Planning:
Christina Aventi
Director:
Jeff Low
Producer:
Lucas Jenner
Production Company:
Rabbit Content
Post Production:
The Editors
Post Production:
White Chocolate
Agency Producer:
Mel Herbert
Editor:
Bernard Garry
Music and Sound Production:
Rumble Studios
Director, Photography:
Peter Eastgate

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