There Is No Cannibalism (Yet) in This Funny Ad for Cheap Olive Oil
New Spots out of Australia for Aldi Continue Quirky House-Brand Campaign
Published On
Sep 23, 2014
Editor's Pick
Discount retailer Aldi has been running its house-brand ads for some time now (one of the best was this Christmas effort from the U.K.). In a new crop from Australian agency BMF, we have this one (above), for olive oil, and another for bread. They're short, to the point, and have tremendous cut-through, emphasizing the message that Aldi is cheaper in a quirky style that's in sharp contrast to that of other grocery retailers.
Credits
- Date
- Sep 23, 2014
- Brand :
- Aldi
- Client :
- Aldi
- Agency :
- BMF-Sydney
- Managing Partner :
- Stephen McArdle
- Executive Creative Director :
- Cam Blackley
- Creative Director :
- Alex Booker
- Creative Director :
- Philip Sicklinger
- Art Director :
- Patrick Chambers
- Art Director :
- Alex Booker
- Copywriter :
- Mark Carbone
- Planning :
- Christina Aventi
- Director :
- Jeff Low
- Producer :
- Lucas Jenner
- Production Company :
- Rabbit Content
- Post Production :
- The Editors
- Post Production :
- White Chocolate
- Agency Producer :
- Mel Herbert
- Editor :
- Bernard Garry
- Music and Sound Production :
- Rumble Studios
- Director, Photography :
- Peter Eastgate
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