Comedian Romesh Ranganathan Schools Twitter Newbies on How to Get on Board

British Comedian Fronts Digital Spots for U.K., U.S. and Canada Targeted at Rookies

Published On
Dec 13, 2017

Editor's Pick

Twitter's latest ads move on from explaining what the service is and why you should use it, to targeting the rookie users--those who don't actually understand how it works.

British comedian Romesh Ranganathan is the star of two new digital spots, created in-house and directed by Peter Atencio at Gifted Youth. They attempt to explain to new users basics on how to sign up and explore the service. In one, Ranganathan arrives at what looks like a crime scene with a Twitter-branded megaphone, to come to the aid of a user who who is struggling with selecting a Twitter handle (he's called Kenny G and surprise, that name is already taken) and in deciding who to follow. The spot--with a cameo from NBA player Lonzo Ball--walks the viewer through how they can sign up and select who to follow.

A second spot sees Ranganathan join another confused Twitter rookie, a guy called Julio who jogs in business attire. As Ranganathan rides atop a hoverboard, he explains how to explore Twitter; basketball star Candace Parker, among others, puts in a cameo appearance in that one.(Ranganathan's sarcastic British wisecracks provide an interesting juxtaposition with the otherwise American-ness of the spots: perhaps reflective of the fact they're running in the U.S., UK, and Canada.)

Both ads end with the tagline "Let's Go Twitter." That's also the name of a new page Twitter has created to reflect its new voice and make it clearer how to get started. It's also updating its about.twitter.com page.

Credits

Date
Dec 13, 2017
Brand:
Twitter
Client:
Twitter
Chief Executive Officer:
Jack Dorsey
Chief Marketing Officer:
Leslie Berland
Global Group Creative Director:
Jayanta Jenkins
Creative Director:
Nick Cohen
Creative Director:
Jon Soto
Creative Director:
Jon Kubik
Creative Director:
Patrick Condo
Associate Creative Director:
Danny Yee
Senior Copywriter:
Sam Dolphin
Managing Director:
Mat Lundberg
Executive Producer:
Angela Barber
Senior Producer:
Sarah Key
Senior Producer:
Karena Dacker
Head of Co-Marketing:
Robin Tilotta
Co-Marketing Manager:
Kira Carfagnini
Senior Director, Marketing:
Oliver Snoddy
Director, Marketing:
Lee Anne Weldon
Brand Activation Manager:
Molly McCurdy
Legal:
Naser Baseer
Legal:
Kristin Manley
Business Affairs Manager:
Linda Tinoly
Production Company:
Gifted Youth
Director:
Peter Atencio
Managing Director:
Dal Wolf
Executive Producer:
Anthony Ficalora
Line Producer:
Eric Escott
Director, Photography:
Tim Hudson
Production Designer:
Kim Rees
Editorial Company:
Rock Paper Scissors
Executive Producer:
Raná Martin
Head of Production:
Shada Shariatzadeh
Managing Director:
Linda Carlson
Color:
Company 3
Colorist:
Dave Hussey
Global Executive Producer:
Ashley McKim
Producer:
Natasha Uppal
Visual Effects and Finishing:
A52 Visual EFX
Visual Effects Supervisor:
Jesse Monsour
Lead Flame Artist:
Jesse Monsour
Support Flame Artist:
Richard Hirst
Support Flame Artist:
Brendan Crockett
Support Flame Artist:
Michael Vaglienty
Art Director:
Jeff Han
Designer:
Erika Bird
Animator:
Jonathan Taylor
Visual Effects Producer:
Drew Rissman
Executive Producer:
Kim Christensen
Executive Producer:
Patrick Nugent
Managing Director:
Linda Carlson
Managing Director:
Jennifer Sofio Hall
Music:
Squeak E. Clean Productions, Inc.
Creative Director:
Rob Barbato
Creative Director:
Justin Hori
Composer:
Justin Hori
Composer:
Rob Barbato
Executive Producer:
Amy Crilly
Mix and Sound Design:
Lime Studios
Audio Mixer:
Sam Casas
Audio Mixer:
Loren Silber
Audio Assistant:
Lisa Mermelstein
Executive Producer:
Susie Boyajan
Agency:
House Film
Post House Editor:
Christjan Jordan
Assistant Editor:
Pieter Viljoen
Producer:
Dani DuHadway

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Project Type