Just How Many Toilet Metaphors Can You Get Into One Ad?

Brazil's Neve Finds a Funny Way to Communicate a Delicate Product Message

Published On
Jul 21, 2016

Editor's Pick

Brazilian toilet tissue brand Neve gets quite graphic about toilet hygiene in this spot promoting its fresh wipes -- via a series of outrageous visual metaphors.

Agency Iris Sao Paulo obviously thought long and hard about how to demonstrate the superiority of wipes in a way that's funny-but-gross and also gets the product message across. From dumptrucks to mudsplattered windshields, we're left in no doubt as to what's going on. Neve is known for its humorous ads featuring a butler named Alfredo who always brings the toilet tissue along when needed, and this guy also gets a look-in at the end of the spot. The (highly appropriate) tagline is: "Once you get it, it's obvious."


Jul 21, 2016
Iris-Sao Paulo

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