A sneery awards juror gets totally respectful in this funny One Club call for entries spot

Ads by Zulu Alpha Kilo show how a Pencil can transform how people treat you

Published On
Oct 03, 2018

Editor's Pick

The One Club's Call for entries videos this year have fun with the notion that, once you have a One Show Pencil, people will treat you in a totally different way.

Take the female creative in the spot seen here, who's being totally sneered at and patronized by a condescending fellow awards juror. Give her a pencil, and suddenly he's in total agreement with her point of view.

Another spot features a creative duo who are handing in their resignation. In the first scenario, their boss appears completely unbothered and can hardly even remember their names. However, if they have the pencils, they're her "dream team" and there's no way she's going to let them leave. A third spot depicts a beleaguered creative who desperately trying to get a new monitor for her desk. Once she's armed with a pencil, her colleague simply rips it off another desk. Jono Hunter at OPC directs the spots with a light comedic touch for Canadian shop Zulu Alpha Kilo. 

“We wanted to tap into real industry insights that creatives have experienced,” said Zak Mroueh, chief creative officer and founder at Zulu Aplha Kilo. “Whether it’s being in a jury room, resigning from a job, or simply asking for a bigger monitor, once you’ve won a One Show pencil there’s an increased level of respect that comes with it that would impact how those scenarios play out."

The ads are running online, drawing attention to the awards' early deadline of November 30. The One Show entries can be submitted now at http://www.oneshow.org.


Oct 03, 2018
Client :
The One Club for Creativity
Agency :
Zulu Alpha Kilo
Creative Director :
Zak Mroueh
Writer :
Christina Roche
Writer :
Gary Watson
Writer :
Patrick Godin
Writer :
George Ault
Writer :
David Horovitch
Art Director :
Andrea Por
Art Director :
Michael Romaniuk
Art Director :
Natalie Theron
Agency Producer :
Revital Grunberg
Account Team :
Terri Mattucci
Account Team :
Matt Sinuita
Account Team :
Kelly Flynn
Production House :
Director :
Jono Hunter
Executive Producer :
Harland Weiss
Executive Producer :
Donovan M. Boden
Executive Producer :
Isil Gilderdale
Line Producer :
Max Brook
Director of Photography :
James Klopko
Casting Director :
Shasta Lutz
Casting Agency :
Jigsaw Casting
Post Production Company :
Alter Ego
Compositor/Online/Senior VFX Artist :
David Whiteson
Colorist/Transfer :
Eric Whipp
Post Producer :
Julie Neff
Post Producer :
Hilda Pereira
Audio Post Facility/Music House :
Eggplant Music & Sound
Audio Director :
Adam Damelin
Producer :
Nicola Treadgold
Engineer :
Nathan Handy
Video Post Facility/Editing Company :
Editor :
Brian Noon
Editor :
Marissa Bergougnou

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Project Type