The One Club's Call for entries videos this year have fun with the notion that, once you have a One Show Pencil, people will treat you in a totally different way.
Take the female creative in the spot seen here, who's being totally sneered at and patronized by a condescending fellow awards juror. Give her a pencil, and suddenly he's in total agreement with her point of view.
Another spot features a creative duo who are handing in their resignation. In the first scenario, their boss appears completely unbothered and can hardly even remember their names. However, if they have the pencils, they're her "dream team" and there's no way she's going to let them leave. A third spot depicts a beleaguered creative who desperately trying to get a new monitor for her desk. Once she's armed with a pencil, her colleague simply rips it off another desk. Jono Hunter at OPC directs the spots with a light comedic touch for Canadian shop Zulu Alpha Kilo.
“We wanted to tap into real industry insights that creatives have experienced,” said Zak Mroueh, chief creative officer and founder at Zulu Aplha Kilo. “Whether it’s being in a jury room, resigning from a job, or simply asking for a bigger monitor, once you’ve won a One Show pencil there’s an increased level of respect that comes with it that would impact how those scenarios play out."
The ads are running online, drawing attention to the awards' early deadline of November 30. The One Show entries can be submitted now at http://www.oneshow.org.