Virgin Atlantic Is Making People's 'One Day' Twitter Fantasies Come True

Airline Asks People to 'Claim' Their Past Tweets

Published On
May 16, 2016

Editor's Pick

Virgin Atlantic has a big surprise coming for a few people who have tweeted about their life fantasies in the past with the hashtag #oneday.

A new U.K. campaign, by Adam&Eve/DDB London, includes a "claim your tweet" element where the airline will highlight people's tweets on social and digital outdoor media -- for example, a woman who tweeted in January 2013 that she wanted to go skydiving one day. The agency has looked back through Twitter to find tweets that embodied the "one day" concept and that the airline could help make a reality.

The person who originally wrote the tweet will have up until midnight on the day to claim their prize and win Virgin Atlantic flights to help make it a reality. Once they have claimed the prize, follow-up messaging will tell them what destination they will be taken to, to live out their "one day" for real.

An online video, seen here, will break next week promoting the campaign, and there will also be an Instagram competition giving people the chance to win a "One day" experience.

Hamish Rickman, Vice President, Marketing at Virgin Atlantic, said in a statement: "So many of us say "one day I will" but all too often we don't allow that "one day" to happen. With this campaign, we're not only aiming to motivate and inspire people to achieve that one thing they have always talked about but for a lucky few, actually help make it happen".

Credits

Date
May 16, 2016
Brand:
Virgin Atlantic
Client:
Virgin Atlantic
Agency:
Adam & Eve/DDB-London
Vice President, Marketing:
Hamish Rickman
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative Director:
Simon Lloyd
Copywriter:
Mark Lewis
Art Director:
Matt Fitch
Agency Producer:
Agne Acute
Creative Planner:
Martin Beverly
Business Director:
Sam LeCoeur
Account Director:
Mike Beer
Account Manager:
Katie Vine
Account Manager:
Georgie Carroll
Media Planner:
Martin O'Brien
Production Company:
Cain&Abel
Editing Company:
Cain&Abel
Editor:
James Ireland
Editor:
Tom Lockwood
Editor:
Hamish Logie

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Project Type