A new Halloween-timed spot from health clinic chain One Medical featuring a chainsaw killer has a twist that's very 2020.
A collaboration between Goodby Silverstein & Partners and BarrettSF, the spot features a a masked chainsaw killer and a young woman running through the woods at night. The scene intensifies and blurs—as it often does when a chainsaw killer and a young woman are running through the woods at night.
But this time, the killer trips and we see that he's the one who's being chased. The finale, however, reveals that he's the one who's freaked out because he is wearing a mask and the young woman chasing him isn't. As she breathes over him, there appear the words: "You’re freaking us out. Wear a mask."
The masked-killer twist is somewhat reminiscent of a New York City PSA from earlier in the pandemic starring a Jason Voorhees-like character.
“The spot is a powerful way to remind people how not wearing a mask amid Covid-19 is not only dangerous but terrifying,” said Goodby Co-Founder and Co-Chairman, Jeff Goodby, in a statement. He worked with Jamie Barrett, CEO of BarrettSF (who before he opened his own shop was also a top creative at Goodby) on the writing, art direction, and direction of the film. “A Halloween-themed horror film seemed like the right way to bring light to the reality that being around someone without a mask is scary for everyone, even chainsaw killers.”
“Jeff and I care about many of the same things and the no-brainer message of wearing a mask is one of them,” added Barrett. “It was great to combine forces.”