For over 40 years, the One Show Gold Pencil has been regarded as one of the top prizes in the creative industry. Less than 3% of the work entered annually turns into a Gold Pencil, making winning one extremely difficult. So, this year we decided to make it a little easier. We traveled to mystical Peru to find “Cleofe”, an authentic shaman who practices ancient blessing rituals. And hired him to give blessings and positive energy to all the work being entered to the show.