The One Show hired a real Peruvian Shaman to bless this year's entries

NYC based agency Lanfranco & Cordova headed deep into the Andes for the awards show's new video star

Published On
Jul 30, 2020


For over 40 years, the One Show Gold Pencil has been regarded as one of the top prizes in the creative industry. Less than 3% of the work entered annually turns into a Gold Pencil, making winning one extremely difficult. So, this year we decided to make it a little easier. We traveled to mystical Peru to find “Cleofe”, an authentic shaman who practices ancient blessing rituals. And hired him to give blessings and positive energy to all the work being entered to the show.