Coca-Cola China : One Year Out

In China, Coke has launched a one-year countdown to the 2008 Beijing Olympics, marked by more than 50 different designs to be displayed in bus shelters. The work is produced by Red Lounge, a unit set up by Coca-Cola China in partnership with its rost

Published On
Aug 21, 2007
One Year Out

Editor's Pick

In China, Coke has launched a one-year countdown to the 2008 Beijing Olympics, marked by more than 50 different designs to be displayed in bus shelters. The work is produced by Red Lounge, a unit set up by Coca-Cola China in partnership with its roster of agencies, which includes Leo Burnett, Starcom, WWWins and Heartland. In a statement that accompanied the announcement, Red Lounge CCO Bere Mitchell describes the project as evoking "the shuang of an ice-cold Coke and the shuang of the Olympics," while simultaneously being universal and "uniquely and distinctly Chinese. So in its totality, it becomes a celebration of all things Chineseour folklore, our legends, our heroes, our future." Shuang, according to Leo Burnett Asia Pacific spokesperson Karen Lim, means "physical, emotional and spiritual refreshment."

Credits

Date
Aug 21, 2007
Client :
Coca-Cola China
Agency :
Red Lounge
Chief Creative Officer :
Bere Mitchell
Creative Director :
Julin Hernndez
Associate Creative Director :
Paul Gong
Art Director :
Paul Gong
Art Director :
Aif Xie
Art Director :
Alex Qian
Art Director :
Chris Liu
Art Director :
Lillian Zhang
Art Director :
Brandy Wang
Art Director :
Antonin Lelivre
Copywriter :
Julin Hernndez
Copywriter :
Rain Gong
Producer/Art Buyer :
John Gu
Producer/Art Buyer :
Angela Gu
Photographer :
Chua Aik Yong
Photographer :
Bao Hong
Brand :
Coca-Cola China

Need a credit fix? Contact the Creativity Editors

Project Type
Tags