Swarovski Challenges You To Pack Online Suitcase

Perfect Fools' campaign will promote luxury binoculars

Published On
Apr 15, 2013

Editor's Pick

Swarovski worked with Perfect Fools on a digital campaign for its luxury Optik binoculars. The campaign centres around an online 'packing challenge', which offers participants the chance to win a pair of binoculars and other products if they pack exactly the right number of items in their suitcase in a timed challenge. Users can also trial the binoculars online with a photographic simulator which invites them to explore three classic travel landscapes.

Credits

Date
Apr 15, 2013
Brand:
Swarovski Optik
Client:
Swarovski Optik
Agency:
Perfect Fools

Need a credit fix? Contact the Creativity Editors

Project Type
Tags