Perfect Fools' campaign will promote luxury binoculars
Apr 15, 2013
Swarovski worked with Perfect Fools on a digital campaign for its luxury Optik binoculars. The campaign centres around an online 'packing challenge', which offers participants the chance to win a pair of binoculars and other products if they pack exactly the right number of items in their suitcase in a timed challenge. Users can also trial the binoculars online with a photographic simulator which invites them to explore three classic travel landscapes.