Strepsils/Lemsip : The Online Pamperer

Meet Flo. She'll help you through man flu.

Published On
Jul 25, 2012

Editor's Pick

Reckitt Benckiser-owned brands Strepsils and Lemsip have teamed up in Australia for a digital campaign providing an online sympathetic grandma to those suffering from "man-flu". Sufferers can log into the Online Pamperer site, created by Holler Sydney, with Facebook to get a personalized video stream from "Flo", a caring, and slightly kooky, grandma type. Flo will coo over their profile picture, give them a virtual hug, text their partner to buy medicine, play their favourite music clips, or cheer them up with a trip down memory lane. Meanwhile, girlfriends also get their own video, featuring Flo sympathizing with their plight as nurse to their moaning boyfriend, and can enter a contest on the site to win a pampering spa retreat.

Credits

Date
Jul 25, 2012
Brand:
Strepsils/Lemsip
Client:
Strepsils/Lemsip
Agency:
Holler
Creative Director:
Richard Morgan
Copywriter:
John Gault
Art Director:
Ben Heath
Production Company:
Flying Fish
Director:
Adam Blaiklock
Executive Producer:
Paul Friedmann

Need a credit fix? Contact the Creativity Editors

Industry
Project Type
Tags