Smirnoff-Drinking Ted Danson Struggles With Being Just a 'Regular Guy'
He's an Average Joe Who Wins Emmys and Pays in Diamonds
Editor's Pick
Actor Ted Danson appies his comedic chops to shilling vodka in new ads from Smirnoff and 72andSunny New York. A set of spots that dropped online feature the Hollywood talent attempting to fit into the everyman crowd, but failing very badly.
In one spot, he surprises the patron of a bar who uses Danson's name as a metaphor for top shelf snootiness. The actor tells him he's no out of touch Hollywood rich guy and that's he's just like him, a regular Joe who drinks Smirnoff -- but then goes on to pay his tab in diamonds.
Another ad shows him doing the same with a pair of dudes browsing the vodka aisle at the liquor store. "I'm just a regular guy with a couple of Emmys," he tells them.
A third spot shows Danson clearing up the misconception that Smirnoff is made in Russia, likening it to the popular myth he was once named "sexiest man alive" (he wasn't). A fourth pulls one over on the actor, showing Danson suavely delivering a script likening himself to Smirnoff (both born in 1864 and "surprisingly cheap") and a final ad depicts his envy over the vodka brand's award-winning record.
"Ted is a Hollywood legend and a natural partner to help bring the spirit of Smirnoff to life," Diageo North America Smirnoff VP Jay Sethi in a statement. "His light-hearted, fun and care-free personality is like a real life embodiment of our brand. Ted is great at communicating our quality message in a down-to-earth and relatable way."
The ads continue the Smirnoff's "Only the Best for Everyone" campaign, the debut of which included an ad featuring Chrissy Teigen devouring a burrito. The Danson spots are running online, with some slated to run on broadcast later in the year. Mike Warzin of Arts & Sciences, who directed the Teigen ads, was behind the camera for these as well.
Credits
- Date
- Jul 18, 2017
- Brand :
- Smirnoff
- Client :
- Smirnoff
- Director :
- Mike Warzin
- Production Company :
- Arts & Sciences
- Agency :
- 72andSunny-New York
- Senior Vice President :
- Vince Hudson
- Vice President :
- Jay Sethi
- Senior Brand Manager :
- Johannah Rogers
- Brand Manager :
- Hakan Kulturlu
- Assistant Brand Manager :
- Stephanie Pavone
- Executive Creative Director :
- Guillermo Vega
- Creative Director :
- Adolfo Alcala
- Designer :
- Adolfo Alcala
- Creative Director :
- Brandon Pierce
- Writer :
- Brandon Pierce
- Designer :
- David Cole
- Writer :
- Shanie Trice
- Director, Strategy :
- Tom Callard
- Strategist :
- Aaron Gaita
- Group Brand Director :
- Karla Stewart
- Brand Director :
- Emily Hoyle
- Brand Manager :
- Sarah Consagra
- Director, Production :
- Lora Schulson
- Senior Producer :
- Meg McCarthy
- Senior Art Producer :
- Sabrina Bajaj
- Partnerships and Legal :
- Quentin Perry
- Film Production Company :
- Arts & Sciences
- Managing Director :
- Mal Ward
- Producer :
- Alex Waite
- Director :
- Mike Warzin
- Director, Photography :
- Sean Porter
- Editorial Company :
- Mack Cut
- Editor :
- Nick Divers
- Assistant Editor :
- Kenneth Munoz
- Color :
- Company 3
- Artist :
- Sofie Borup
- Studio :
- Heard City
- Mixer :
- Mike Vitacco
- On-Set Photographer :
- Sean Porter
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