Only Kids Can See this Youth Abuse Awareness Poster
Lenticular out-of-home shows different messages at different heights
Published On
May 02, 2013
Editor's Pick
Youth protection non-profit Anar Foundation created this interesting out-of-home poster that targeted adults and kids alike, via Grey Spain. Created to promote a telephone hotline that kids and teens could call, the poster shows two different messages depending on what height you view it at. Knowing that kids under 10 were on average shorter than the average adult, the lenticular poster shows adults an awareness message, but shows kids a hotline.
Credits
- Date
- May 03, 2013
- Brand :
- Anar Foundation
- Client :
- Anar Foundation
- Agency :
- Grey-Spain
- Chief Creative Officer :
- Antonio Montero
- Executive Creative Director/Production :
- Enric Nello
- Executive Creative Director/Production :
- Javier Garcia Monserrat
- Creative Director :
- Fernando Riveros
- Creative Director :
- Matas Lopez Navajas
- Creative Director :
- Maria Salomon
- Art Director :
- Jesus Martinez
- Art Director :
- Nacho Capelo
- Art Director :
- Javier Gcia
- Copywriter :
- Alvaro Montes
- Copywriter :
- Nuno Martin
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Project Type