Only : The Liberation

Watch and shop.

Published On
Jun 04, 2012

Editor's Pick

Uncle Grey Copenhagen and jean brand Only present an interactive movie/music video that is entirely shoppable. The case study can be seen here, while you can try to pause/shop the video at the website.

Similar efforts we've seen before include retailer Ssense's tie up with Iggy Azalea to create what they termed the world's first shoppable music video, ASOS' Urban Tour website, and Japanese designer OK-Ni's Antony Crook-directed video-editorial.

Credits

Date
Jun 04, 2012
Brand:
Only
Client:
Only
Agency:
UncleGrey-Copenhagen
Creative Director:
Jimmy Blom
Art Director:
Katrine Jo Madsen
Strategy:
Lars Samuelsen
Production Company:
North Kingdom
Creative Director:
Daniel illic
Art Director:
Jakob Nylund
Copywriter:
Mia Lykkegaard

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Project Type