Recovery in motion

Overview:

Heat worked with OOFOS to help continue pioneering and growing a new consumer category, recovery footwear.

Challenge:

After years of sustained growth within a niche market, OOFOS enlisted the help of Heat to bring recovery footwear to the masses. This was OOFOS’s first significant marketing push with creative work would appeal to a new audience and successfully grow their brand to supplement its die-hard fans.

Solution:

We introduced the notion of “Recovery in Motion” by amplifying the voice of the brand’s passionate customers and celebrating the positive impact the brand and its products have had on their lives. Our brand film shows in a very fashionable and artistic way how with OOFOS you can recover with every step you take. Every single asset of the campaign, including product and lifestyle imagery, was created to give a sense of movement, with unexpected angles and compositions.

Impact:

With work that spanned TVC, digital video, social, display, and native all wrapped up in a reinvented brand look and feel, Heat was able to help OOFOS elevate their brand to a new creative level, bringing in new customers to supplement their loyal base.