Recovery in motion

We brought recovery footwear to the masses.

Published On
Nov 10, 2020

Description

Overview:

Heat worked with OOFOS to help continue pioneering and growing a new consumer category, recovery footwear.

Challenge:

After years of sustained growth within a niche market, OOFOS enlisted the help of Heat to bring recovery footwear to the masses. This was OOFOS’s first significant marketing push with creative work would appeal to a new audience and successfully grow their brand to supplement its die-hard fans.

Solution:

We introduced the notion of “Recovery in Motion” by amplifying the voice of the brand’s passionate customers and celebrating the positive impact the brand and its products have had on their lives. Our brand film shows in a very fashionable and artistic way how with OOFOS you can recover with every step you take. Every single asset of the campaign, including product and lifestyle imagery, was created to give a sense of movement, with unexpected angles and compositions.

Impact:

With work that spanned TVC, digital video, social, display, and native all wrapped up in a reinvented brand look and feel, Heat was able to help OOFOS elevate their brand to a new creative level, bringing in new customers to supplement their loyal base.

 

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Credits

Date
Nov 10, 2020
Agency :
Heat
Client :
OOFOS
Executive Creative Director :
Jones Krahl
Executive Creative Director :
Milton Correa
Creative Director :
Jamie Massam
Associate Creative Director :
Mike Raymond
Associate Creative Director :
Cloves Menezes
Designer :
Nicole Lewis
Executive Producer :
Daniel Roversi
Head of Strategy :
Maggie Gross
Strategy Director :
Umberto Castaldo
Junior Strategist :
Nada Khan
General Manager :
Leyland Streiff
Account Supervisor :
Marcella Astini
Account Executive :
Jackie Susuni

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Project Type