Upwork Offers Freelance Social Media Help to President Trump in a Fun OOH Campaign
Posters for Freelance Website Also Target The Rock, Elon Musk and George R.R. Martin
Editor's Pick
Upwork, the largest freelance website resource in the U.S., is offering help to well-known figures including President Trump in a humorous new OOH Campaign.
Posters running in New York, Chicago and San Francisco including one inquiring if the POTUS needs a social media strategist, as well as another execution offering The Rock help with launching a potential presidential bid (we wonder if Oprah could follow). There's also an ad asking "Game of Thrones" author George R.R. Martin if he needs ghostwriter help finishing his next saga, and another asking Tesla's Elon Musk if he needs "a personal assistant, or eight," as he's "pretty busy."
One of the wittiest, however (and saddest), is the one that reads: "Hey Blockbuster! Never Mind."
The ads are the first work for Upwork by agency Duncan Channon, and the integrated campaign includes OOH and animated digital videos produced with Gentleman Scholar, as well as radio and station takeovers at the all-digital Fulton Center in Lower Manhattan and San Francisco's Montgomery Street station.
Credits
- Date
- Jan 10, 2018
- Brand :
- Upwork
- Client :
- Upwork
- Senior Vice President, Marketing :
- Rich Pearson
- Vice President, Communications and Brand :
- Shoshana Deutschkron
- Brand Marketing Director :
- Kevin Bechtel
- Executive Creative Director :
- Jonathan Cofer
- Interaction Designer :
- Matt White
- Director, Strategy :
- Andy Berkenfield
- Director, Account Management :
- Jamie Katz
- Account Supervisor :
- Nick Gustafson
- Account Manager :
- Sydney McComas
- Creative Director :
- Michael Lemme
- Creative Director :
- Parker Channon
- Copywriter :
- Amanda Burger
- Senior Art Director :
- Jessica Wyatt
- Senior Art Director :
- Colleen Horne
- Broadcast Producer :
- Keenan Hemje
- Senior Art Buyer and Print Producer :
- Renée Jean
- Senior Digital Producer :
- Eric Kozak
- Studio Designer :
- Scott Whipple
- Associate Producer :
- Emily Sarale
- Director, Communications Planning :
- Leslie Diard
- Associate Communications Planning Director :
- Jason Tatterson
- Communications Planning Supervisor :
- Kurt Garvey
- Communications Planning Associate :
- Caitlin Herrforth
- Animation/Illustration :
- Gentleman Scholar
- Sound Design and Engineering :
- One Union
- Agency :
- Duncan Channon
- Creative Director :
- William Campbell
- Creative Director :
- Will Johnson
- Executive Producer :
- Jo Arghiris
- Head of Production :
- Tyler Locke
- Art Director :
- Macauley Johnson
- Senior Producer :
- Kirsten Noll
- Lead Designer :
- Hana Yean
- Designer :
- Ana Chang
- Designer :
- Cam Floyd
- Designer :
- Trish Janovic
- Designer :
- Jina Kwon
- Designer :
- Christina Liang
- Designer :
- JP Rooney
- 2D Animator :
- Henry Pak
- Animator :
- Laura Yilmaz
- Animator :
- Nicole Stafford
- Animator :
- Taik Lee
- Animator :
- Danni Fisher Shin
- Animator :
- Matt Everton
- Animator :
- Ana Chang
- Compositor :
- Henry Pak
- Audio Engineer :
- Matt Zipkin
- Audio Engineer :
- Andy Greenberg
- Music :
- Scout Music
- Writer :
- Avishay Goren
- Writer :
- Yossi Cohen
- Writer :
- Joseph Prather
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