McDonald's (Canada) : Open All Night
A poster you only see at night.
Published On
Mar 12, 2012
Editor's Pick
McDonald's Canadian agency Cossette created a reflective billboard, only visible at night-time, to advertise an all-night branch. By day, the board appeared white, with no message visible at all. At night, car headlights hit the billboard, and revealed the message.
Credits
- Date
- Mar 13, 2012
- Brand :
- McDonald's-Canada
- Client :
- McDonald's-Canada
- Agency :
- Cossette
- Creative Director :
- Rob Sweetman
- Creative Director :
- Bryan Collins
- Art Director :
- Addie Gillespie
- Art Director :
- Mia Thomsett
- Copywriter :
- Addie Gillespie
- Copywriter :
- Mia Thomsett
- Producer :
- April Haffenden
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Project Type
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