Absolut Launches Collaborative Street Art Project, 'Open Canvas'
Partners with 20 emerging artists to transform North 6th St. in Brooklyn
Jun 24, 2013
Absolut Vodka taps back into its artistic marketing history for "Open Canvas," a new campaign that uses 20 emerging artists to transform North 6th Street in Brooklyn into an artistic wonderland. The art exhibit, which features crochet, wind art, digital projections and more, is part of the company's "Transform Today" global campaign.
Among the experiences is "The Starchamber," a visual and digital experience, "Dance," a dance celebration tailored for the audience, and "Forgotten Barrier," an 80-foot long yarn fence. The exhibit is open until June 29, and the brand plans to transform a San Francisco street later in the summer.