Chevy Features Gay Couple in Olympics Ads
Spots Created by Commonwealth focus on 'The New'
Editor's Pick
NBC's coverage of the Winter Olympics this year will feature eight new television spots from Chevrolet, in spots created by Commonwealth. The spots, some of which aired during the opening ceremonies, feature real families, which were
found through social media and outreach. The idea is to focus on "What's new," and one of the spots shows gay dads standing with their kids, while another features a gay couple celebrating their wedding. There's also a glimpse of gay scientist Jack Andraka (who was prominently featured in an Intel ad recently as well).
Chevy will also be connecting with customers on social media via "What's #TheNew to you," asking people what is really new to them, a theme that links to the brand's "Find New Roads" tagline.
Credits
- Date
- Feb 10, 2014
- Brand:
- Chevy
- Client:
- Chevy
- Agency:
- Commonwealth
- Chief Creative Officer:
- Anderas Dahlqvist
- North America Chief Creative Office:
- Gary Pascoe
- Creative Dir./Copywriter:
- Duffy Patten
- Creative Dir./Art Director:
- Bob Guisgand
- Chief Production Officer:
- Brian Dilorenzo
- Global Director, Strategy:
- Conner Huber
- Senior Vice President, Managing Director:
- Kate MacNevin
- Copywriter:
- Scott Wolf
- Copywriter:
- Kathy Hepinstall
- Creative Operations Director:
- Miya Petrovic
- Director, Content:
- Jeff Beverly
- Producer:
- Gabrielle Gardner
- Production Company:
- Elastic
- Creative Director:
- Angus Wall
- Editorial:
- Rock Paper Scissors
- Editor:
- David Brodie
- Audio Post:
- Lime
- Audio Engineer:
- Rohan Young
- Research Company:
- Nickerson Research
- Executive Researcher:
- Susan Nickerson
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