It appears to be a dystopian story about the dangers of the web, but Norwegian web browser Opera is actually the company behind a sci-fi short film called "Escape" that's launching globally this week.
Created by South African agency Fort, the branded content piece features a young woman adrift in a sinister world (read: the internet) asking questions such as "Are we in control of own destinies?" She wanders through a vast cityscape, symbolizing technology and the endless web of possibilities it opens up, with creepy figures peering down from above, watching her every move. The protagonist also passes through a marketplace and is bombarded by sellers trying to get her to buy their products. However, the woman finally finds the escape she is looking for, in a safe, modern day room, representative of the Opera brand.
According to Opera, the film is about empowering personal choice, which is at the core of its brand values. The agency says it was inspired by series like "Black Mirror," and films ranging from "Metropolis" to "Blade Runner."
The film, trailers and supporting creative will have a large digital push throughout Europe, the U.K., South Africa as well as the U.S. It will also be supported by offine campaigns in major European cities, first kicking off with Berlin, Munich, Hamburg and Düsseldorf, and including digital displays, city-wide Underground train station placements as well as a limited theatrical release of the full length version of the film accompanying feature length sci-fi films in 10 theaters .