Taco Bell : Operation Alaska

Bringing Doritos Locos Tacos to Bethel, Alaska.

Published On
Jul 09, 2012

Editor's Pick

The 6,200 residents of Bethel, Alas., got a pretty neat surprise last week when DraftFCB Orange County and Taco Bell flew a helicopter carrying a truck full of ingredients to make Doritos Locos Tacos to the farflung town.

The townspeople was supposedly "reeling" after it turned out that fliers announcing the opening of a Taco Bell in the area turned out to be nothing but a giant (cruel, heartless) hoax.

The truck, according to the Los Angeles Times, carried 950 pounds of beef, 500 pounds of sour cream, 300 pounds of tomatoes and lettuce each, and 150 pounds of cheddar cheese. In what is probably a quote for the ages, Taco Bell's CEO Greg Creed told the AP: "If we can feed people in Afghanistan and Iraq, we can feed people in Bethel."

Check out video created by one salivating Bethel-ian here.

Credits

Date
Jul 09, 2012
Brand:
Taco Bell
Client:
Taco Bell
Senior Vice President/Executive Creative Director:
Teddy Brown
Senior Vice President/Group Creative Director:
Jeff Maerov
Senior Vice President/Management Director:
Yolanda Cassity
Senior Vice President/Executive Producer:
Thomas Anderson
Vice President/Creative Director:
Adam Nowak
Vice President/Creative Director:
Adam Tompkins
Agency:
DraftFCB-Orange County
Production Company:
H.S.I
Director:
The Malloys
Executive Producer:
Kim Dellara
Editor:
Nate Cali
Executive Producer:
Therese Hunsberger

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Project Type