Roxy FM : Operation Hooligan

Curing hooliganism.

Published On
Nov 09, 2012

Editor's Pick

Grey Warsaw seeks to rehabilitate "hooligans," who have become a serious problem in Poland since Euro 2012, when their aggression created trouble in the country.

With Polish radio station Roxy FM, the agency created "Operation Hooligan," an app that lets you cure the disease of aggression. In the app, the hooligan, played by Polish alternative rock musician Tymon gets you to do simple tasks, based on your aggression level. You can do mental games, music, singing, or dancing to calm down the hooligan. The radio station also aired certain songs that would help in getting rid of his aggression -- when those played, users could "heal" the hooligan faste

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Credits

Date
Nov 09, 2012
Brand:
Roxy FM
Client:
Roxy FM
Agency:
Grey-Warsaw
Creative Director:
Krzysztof Kosz
Art Director:
Krzysztof Kosz
Copywriter:
Krzysztof Kosz
Copywriter:
Michal Konert
Application Development:
Rafal Lindemann
Application Development:
Lukasz Marcinkowski
Graphic Design:
Marek Skladzien
Director:
Florian Malak
Director, Photography:
Jan Cybis
Stylist:
Ewa Paladyna
Editing and Post Production:
Michal Beres
Digital Producer:
Malwina Zurek
Film Producer:
Agata Beres
Public Relations:
Adrian Slojewski

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Project Type