Desk.com promotes its customer service software in a B2B spot that will make you smile. In the ad, by Muhtayzik Hoffer, the staff of a small business get excited that their new software is providing more opportunities to learn about its customer service. Even if the news isn't all good.
Muhtayzik Hoffer tells us its creative team "dove in headfirst to find out what the customer service sector needed," enrolling in a Desk.com training class and and talking to sales and customer service reps. But the spot, directed by Shillick of WW7, also owes just as much to shows like "The Office."