Optimum : Not Your Typical Cable Commercial

So that's what the voice-over guy looks like.

Published On
Sep 13, 2012

Editor's Pick

Get inside, really inside, a direct-response commercial with this hilarious, over-the-top spot by Mother, for Optimum. Directed by Roman Coppola out of Directors Bureau, the commercial is everything you love to hate about direct-response, but with just enough ridiculous graphics, celebrity (cough) appearances, and other silliness to make you really love it. Pro tip: turn down the volume on your headphones.

Credits

Date
Sep 13, 2012
Brand:
Optimum
Client:
Optimum
Agency:
Mother-New York
Production Company:
Directors Bureau
Director:
Roman Coppola
Editor:
Dick Gordon
Editor:
SpotWelders
Telecine:
Lez Rudge
Telecine:
Nice Shoes
Telecine:
SpotWelders
Music:
Lime Beats
Animation:
Brand New School

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Project Type