#OptOutside
Published On
Nov 24, 2021
Description
"Imagine if everyone felt welcome outside." - Paolo Mottola REI’s OptOutside campaign is in its seventh year and they are not only closing their doors again on Black Friday, Mottola states that the campaign's intention is to open minds to what a future, more inclusive outdoor culture should be. The #Optoutside spot was curated to best amplify that message.
Credits
- Date
- Nov 24, 2021
- Agency :
- STEPT Studios
- Client :
- REI
- Director :
- Courtney Sofiah Yates
- DP :
- Matthew Pothier
- Brand Sales EP :
- Randall Bourquin
- EP :
- Richard Martin
- Head of Creative & ECD :
- Adam Rachlitz
- Creative :
- Sara Wass
- Creative :
- Adam Zax
- Jr. Art Director :
- Addie Glass
- Producer :
- Carlye Burke
- Production Coordinator :
- Chelsea Unsbee
- 1st AC :
- Dima Shorin
- 1st AC :
- Mike Justin
- 2nd AC :
- Logan Taylor Laurian
- 1st Assistant Camera :
- Patrick Wheaton
- 1st AD :
- Kelly McCrillis
- Gaffer :
- Deante Grinner
- Key Grip :
- Matt Mayer
- Swing :
- Griffin Koerner
- Audio Mixer :
- Kai Eng
- Makeup & Hair :
- Kelly Wilcox
- Wardrobe Stylist :
- Cooper Lawrence
- Medic :
- Raina Page
- Production Designer :
- Dominique Baynes
- Casting :
- Rachel Massey
- Talent :
- Moranda Reaux
- Talent :
- Quincy Berkompas
- Talent :
- Reginald Robinson
- Talent :
- Jasmine Maisonet
- Talent :
- Karl Dossous
- Talent :
- Jazmyn Thomas
- Talent :
- Alberta Qamar
- Talent :
- Amanda Squiemphen-Yazzie
- Photographer :
- Courtney Sofiah Yates
- Rental House :
- Vault Rentals
- Post Production :
- Lockt Editorial
- Head of Post Production :
- Connor Scofield
- Post Executive Producer :
- Hana Leshner
- Post Producer :
- Amy Castellano
- Lead Editor :
- Ethan Jacob
- Assistant Editor :
- Matt Connor
- Online Editor :
- Nicole Johal
- Audio Design/Mix :
- Roman Richard
- Associate Creative Director :
- Ramon De Los Santos
- Director of Content :
- Paolo Mottola
- Brand Strategy Lead :
- Kristen Mooney
- Senior Strategist :
- Danielle Vasan
- Marketing Strategy :
- Greta Naas
- Copywriter :
- Corina Carrizales
- Creative Director :
- Jason Sutherland
- Senior Project Manager :
- Pirkko Terao
- Project Manager :
- Heather Curulla
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