Published On
Nov 24, 2021


"Imagine if everyone felt welcome outside." - Paolo Mottola REI’s OptOutside campaign is in its seventh year and they are not only closing their doors again on Black Friday, Mottola states that the campaign's intention is to open minds to what a future, more inclusive outdoor culture should be. The #Optoutside spot was curated to best amplify that message.






Nov 24, 2021
Agency :
STEPT Studios
Client :
Director :
Courtney Sofiah Yates
DP :
Matthew Pothier
Brand Sales EP :
Randall Bourquin
EP :
Richard Martin
Head of Creative & ECD :
Adam Rachlitz
Creative :
Sara Wass
Creative :
Adam Zax
Jr. Art Director :
Addie Glass
Producer :
Carlye Burke
Production Coordinator :
Chelsea Unsbee
1st AC :
Dima Shorin
1st AC :
Mike Justin
2nd AC :
Logan Taylor Laurian
1st Assistant Camera :
Patrick Wheaton
1st AD :
Kelly McCrillis
Gaffer :
Deante Grinner
Key Grip :
Matt Mayer
Swing :
Griffin Koerner
Audio Mixer :
Kai Eng
Makeup & Hair :
Kelly Wilcox
Wardrobe Stylist :
Cooper Lawrence
Medic :
Raina Page
Production Designer :
Dominique Baynes
Casting :
Rachel Massey
Talent :
Moranda Reaux
Talent :
Quincy Berkompas
Talent :
Reginald Robinson
Talent :
Jasmine Maisonet
Talent :
Karl Dossous
Talent :
Jazmyn Thomas
Talent :
Alberta Qamar
Talent :
Amanda Squiemphen-Yazzie
Photographer :
Courtney Sofiah Yates
Rental House :
Vault Rentals
Post Production :
Lockt Editorial
Head of Post Production :
Connor Scofield
Post Executive Producer :
Hana Leshner
Post Producer :
Amy Castellano
Lead Editor :
Ethan Jacob
Assistant Editor :
Matt Connor
Online Editor :
Nicole Johal
Audio Design/Mix :
Roman Richard
Associate Creative Director :
Ramon De Los Santos
Director of Content :
Paolo Mottola
Brand Strategy Lead :
Kristen Mooney
Senior Strategist :
Danielle Vasan
Marketing Strategy :
Greta Naas
Copywriter :
Corina Carrizales
Creative Director :
Jason Sutherland
Senior Project Manager :
Pirkko Terao
Project Manager :
Heather Curulla

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