Oral B : International Flight Mouth

A jet lagged smile.

Published On
Mar 19, 2012

Editor's Pick

To promote electric toothbrushes in Japan, where they have low penetration, Oral B and agency Beacon Communications (a Leo Burnett shop) used baggage conveyor belts at airports to show how plaque builds up between teeth. Oral B chose an audience of people getting off international flights, who would be aware of their dental hygiene. Media involved a design of a set of 'teeth', which appeared clean when on the straight side of the belt, but on the curve of the belt showed plaque between them.

Credits

Date
Mar 19, 2012
Brand:
Oral B
Client:
Oral B
Agency:
Beacon Communications

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