Volkswagen Crafter : Orange Crate QR code
Creativity with crates.
Published On
May 29, 2012
Editor's Pick
From DDB Mexico (creators of Terra Poo Wi-Fi) comes another out-of-home stunt, this time to raise awareness of Volkswagen's Crafter commercial vans. Targeting potential buyers for cargo vans in the biggest wholesale market in the country, the agency built a giant QR code using the amount of orange crates that a VW Crafter can carry. When people scanned it, they were directed to a video where they could watch a Crafter packing up and carrying away all the orange crates, thereby demonstrating its capacity.
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Credits
- Date
- May 30, 2012
- Agency :
- DDB-Mexico
- Brand :
- Volkswagen Crafter
- Client :
- Volkswagen Crafter
- Executive Creative Director/Production :
- Walter Aregger
- Executive Creative Director/Production :
- Hernan Ibarra
- Creative Director :
- Pablo Maldonado
- Creative Director :
- Hache
- Copywriter :
- Hache
- Copywriter :
- Aldo Murillo
- Art Director :
- Sergio Ramirez
- Client Services Director :
- Matias Del Campo
- Agency Production Manager :
- Marcelo Genel
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