Orange : Dazzled

What could it be?

Published On
Nov 22, 2011

Editor's Pick

Publicis Conseil and Orange debut Orange Christmas with an enchanted spot. As a family gathers around to open presents, characters around them come alive, tantalized by what could be in all those pretty boxes. The ad invites users to go to Orange.fr to find other campaign elements, including testimonies from the characters. The entire campaign is to promote Orange's new TV experiences. An accompanying ambient element in train stations will use augmented reality so customers can interact with the spot's characters.

Credits

Date
Nov 22, 2011
Brand:
Orange
Client:
Orange
Agency:
Publicis Conseil
Co-President:
Olivier Altmann
Copywriter:
David McDonald
Artistic Director:
Andrea Leupold
Creative Director:
Lock Clermont
Copywriter:
Julien Colas
Artistic Director:
Simon Frankart
Director:
Gary at The Glue Society
Studio 3D:
Akama
Production House:
Wanda
TV Production:
Pierre Marcus
TV Production:
Guillaume Delmas
Post Production:
Quentin Martin
Cinematographer:
Fred Elmes
Sound Post Production:
Boris Nicou (WAM)
Producer:
Jerome Denis
Producer:
Jerome Denis

Need a credit fix? Contact the Creativity Editors

Project Type