Publicis Conseil and Orange debut Orange Christmas with an enchanted spot. As a family gathers around to open presents, characters around them come alive, tantalized by what could be in all those pretty boxes. The ad invites users to go to Orange.fr to find other campaign elements, including testimonies from the characters. The entire campaign is to promote Orange's new TV experiences. An accompanying ambient element in train stations will use augmented reality so customers can interact with the spot's characters.