Orange : Orange Film to Go

Utterly, butterly, delicious.

Published On
Aug 14, 2011
Orange Film to Go

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Fallon UK kicks off its promotion for Orange's film download offering "Orange Film to Go" with a spot centered around, what else, popcorn. Directed by Chris Palmer, it shows groups of Orange customers, settling down for a movie, sitting on a bus, or just hanging out when something quite unexpected starts expanding and popping all around them.

The point is to drum up excitement around Orange's new program that invites customers to download a free movie every Thursday off iTunes. The spot is part of an integrated campaign that features television, cinema, retail, outdoor, digital, print and mobile.

There's also a microsite which will feature the weekly "Film Night Live," a 30-minute hosted online event featuring interviews, clips, contests and teaser trailers as a lead up tot he week's free film download, all drawn together on various social channels.

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Credits

Date
Aug 15, 2011
Brand :
Orange
Client :
Orange
Agency :
Fallon
Executive Creative Director :
Santiago Lucero
Creative Director :
Gui Borchert
Art Director :
Mariano Cassisi
Copywriter :
Laura Visco
Group Account Director :
Katrien DeBauw
Account Director :
Emily Kortlang
Account Manager :
Sam Bloch
Agency Planner :
Gareth Goodall & Holly Clancey
Agency Producer :
Tracy Stokes
Production Company :
Gorgeous
Director :
Chris Palmer
Producer :
Alicia Bernard
Director, Photography :
Alicia Bernard
Editor :
Scot Crane @ The Quarry
Post Production :
Tom Sparks
Media Agency :
MEC
Media Planner :
Sarah Matthews

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Project Type
Web Film

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