Orange : Orange Film to Go

Utterly, butterly, delicious.

Published On
Aug 14, 2011
Orange Film to Go

Editor's Pick

Fallon UK kicks off its promotion for Orange's film download offering "Orange Film to Go" with a spot centered around, what else, popcorn. Directed by Chris Palmer, it shows groups of Orange customers, settling down for a movie, sitting on a bus, or just hanging out when something quite unexpected starts expanding and popping all around them.

The point is to drum up excitement around Orange's new program that invites customers to download a free movie every Thursday off iTunes. The spot is part of an integrated campaign that features television, cinema, retail, outdoor, digital, print and mobile.

There's also a microsite which will feature the weekly "Film Night Live," a 30-minute hosted online event featuring interviews, clips, contests and teaser trailers as a lead up tot he week's free film download, all drawn together on various social channels.


Aug 15, 2011
Brand :
Client :
Agency :
Executive Creative Director :
Santiago Lucero
Creative Director :
Gui Borchert
Art Director :
Mariano Cassisi
Copywriter :
Laura Visco
Group Account Director :
Katrien DeBauw
Account Director :
Emily Kortlang
Account Manager :
Sam Bloch
Agency Planner :
Gareth Goodall & Holly Clancey
Agency Producer :
Tracy Stokes
Production Company :
Director :
Chris Palmer
Producer :
Alicia Bernard
Director, Photography :
Alicia Bernard
Editor :
Scot Crane @ The Quarry
Post Production :
Tom Sparks
Media Agency :
Media Planner :
Sarah Matthews

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