The most wonderful time of the year? Not so much, says this Orange ad

All the things that could possibly fail in the holidays

Published On
Nov 28, 2018

Editor's Pick

Amongst all the heartwarming holidays ads on offer this year, here's one from French mobile brand Orange that goes against the grain -- but in a humorous way. 

To the strains of Andy Williams classic "It's the Most Wonderful Time of the Year," we see a series of holiday-related fails: a family car stuck in a snowdrift; unfortunate accidents with Christmas trees and lights; a woman looking furious at a Christmas dinner table full of fighting relatives; frustrated snowbound passengers in an overcrowded airport terminal. There's also Santa stuck in a chimney being hacked out by a fire crew, or alternately gritting his teeth as screaming kids sit on his lap at a mall. Basically, it's all the things that could possibly go wrong at Christmas, on steroids. Thank goodness then for Christmas gifts from Orange, which finally get people smiling at the end of the ad, as they unwrap them under the tree.

The ad is by Publicis Conseil, and was directed by Megaforce, via Iconoclast. It's running on TV and in cinemas, accompanied by a wider campaign that includes billboards, print, social media and special Orange vending machines in train stations. 

Credits

Date
Nov 28, 2018
Client:
Orange
Agency:
Publicis Conseil
Executive Creative Director:
Fabrice Delacourt
Art Director:
Julien Boissinot
TV Producer:
Benjamin Auberdiac
Account:
Marie Wallet
Account:
Emilie Jeanneau
Account:
Sherelle Ramire
Planning:
Damien Sabatier
Art Director Assistant:
Lucie Puybonnieux
Director:
MEGAFORCE
Production:
Iconoclast
Director of Photography:
Arnaud Potier
Producer:
Nathalie Le Caer
Line Producer:
Alexia Levy
Casting:
Coralie Rose
Production Designer:
Marco Puig
Post Production:
Prodigious
Post Production:
Mathematics
Editing:
Sophie Fourdrinoy
Grading:
Mathieu Caplanne
Sound:
Prodigious
Sound:
750mph
Sound Producer:
Boris Nicou
Sound Designer:
Sam Ashwell
Sound Engineer:
Alex Firla
Brand Manager:
Gaëlle Le Vu
Brand Manager:
Quentin Delobelle
Brand Manager:
Annabel Salesa
Brand Manager:
Laurence Pagny
Brand Manager:
Bruce Hoang
Brand Manager:
Ombline Thomine-Desmazures
Brand Manager:
Nathalie Laudat
Brand Manager:
Kadija Hemici
Brand Manager:
Caroline Fortabat
Brand Manager:
Laurence Poucan
Brand Manager:
Vrej Minassian
Copywriter:
Kevin Salembier
Account:
Anne Dauvé
Art Director:
Alexandre Perdereau
Post Producer:
Franck-Hervé Marc
Post Producer:
Laura Warnault 

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