Your Fingers Herald the Digital Revolution in New Orange Spot

Never underestimate the power of baby fingers.

Published On
Jul 01, 2013

Editor's Pick

Publicis Marcel and Orange's new campaign is supposed to signal to consumers that no matter where the digital revolution leads them, Orange will be there for them. What better way to get that message through than to use a baby? A grandfather counts the infant's little fingers to emphasize the link between technology and the people who use it, to show where each swipe, tap and move of the digits can take them when connected to the appropriate device. Bruno Aveillan directs.