A Flight Delay and an iPhone X Spark Romance in Orange's Holiday Ad

Samir Mallal Directs Film for French TV in Partnership With Apple

Published On
Dec 15, 2017

Editor's Pick

Is your phone the pathway to true love these days--even if you meet In Real Life? You'd think so looking at the 2017 holiday spots from Apple, and now from Orange in partnership with Apple iPhone X.

In the ad, seen here, by Publicis Conseil, a European boy and Asian girl meet at an airport on Christmas Eve when their flights are delayed by a snowstorm. Despite a language barrier, they bond over their phones, looking at funny GIFs together and laughing over videos of Santa. (They also do some non- phone-related stuff, like spinning around on luggage carts and playing arcade games.) When her flight is finally called, he looks devastated-- but she's left him with a non-digital memento for getting in touch digitally.

The ad, directed by Samir Mallal at Carnibird, is running on TV in France and will be accompanied by online mini-installments where we find out more about the characters.

Credits

Date
Dec 15, 2017
Agency:
Publicis Conseil-Paris
Brand:
Orange/Apple
Client:
Orange/Apple
Executive Creative Director:
Fabrice Delacourt
Executive Creative Director:
Olivier Desmettre
Copywriter:
Alexandre Hildebrand
Copywriter:
Simon Dhamelincourt
Strategic Planning:
Damien Sabatier
Account Manager:
Marie Wallet
Account Manager:
Anne Dauvé
Account Manager:
Emilie Jeanneau
Account Manager:
Sherelle Ramire
TV Production:
Pierre Marcus
TV Production:
Prodigious
TV Production:
Benjamin Auberdiac
Production Company:
Carnibird
Producer:
Sam Fontaine
Producer:
Juliette Desmarescaux
Producer:
Renaud Jaget
Director:
Samir Mallal
Head Operator:
Marcel Zyskind
Decoration:
Pepijin Van Looy
Post Production:
Prodigious
Post Production:
Nathalie de Ramecourt
Post Production:
Jean-Philippe Tapia
Editing:
Ross Birchall
Editing:
Hugo Lemant
Color Grading:
Muriel Archambaud
CGI:
Mathmatic
Supervisor:
Yann Aldabe
Flame Artist:
Vincent Heine
Sound Production:
Prodigious
Sound Production:
Joël Tessonneau
Music:
Py Ja Ma By the river
Post Production:
Julie Lagadec
Post Production:
Guillaume Audibet

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Project Type