Heineken Puts its Weight behind Dutch Team in Orange-themed Campaign
Carnival-style Spot Backs Sponsorship of Holland's National Team
Published On
May 01, 2014
Editor's Pick
Heineken blends the carnival atmosphere of Rio into a celebration of Dutch national pride in its new World Cup ad supporting its sponsorship of the Dutch team. This riotous spot, directed by Biscuit Filmworks' Jeff Low for Wieden + Kennedy Amsterdam, is a celebration of all things Dutch, celebrating the "Oranjekoorts," or orange fever, of the country in the run up to the tournament. There's a homage to soccer icon Dennis Bergkamp, an appearance by famous Dutch illusionist Hans Klok and it's catchily set to No Limit, the '90s dance anthem by Dutch group, 2 Unlimited.
Credits
- Date
- May 01, 2014
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Art Director :
- Andy Parsons
- Copywriter :
- Fred Rodwell
- Head of Broadcast Production :
- Erik Verheijen
- Broadcast Producer :
- Lars Fabery
- Head of Studio :
- Jackie Barbour
- Studio Artist :
- Philip Cronerud
- Production Company :
- Biscuit Filmworks UK
- Production Company :
- Brenninkmeijer & Isaacs
- Lead Director :
- Jeff Low
- Director :
- Coen Stroeve
- Editing :
- Cut+Run
- Lead Editor :
- Eve Ashwell
- Secondary Editor :
- Jack Singer
- Sound Designer :
- Sam Ashwell
- Sound Designer :
- Phil Bolland @ 750mph
- Audio Post Producer :
- Sam Robinson
- Music Remix :
- Schmooz France
- Post Production :
- MPC-LA
- Visual Effects Producer :
- Sharuddin Rosunally
- Visual Effects Supervisor :
- Iain Murray
- 3D Supervisor :
- Anthony Bloor
- Colorist :
- Aline Sinquin
- Agency :
- Wieden & Kennedy-Amsterdam
- Brand :
- Heineken
- Client :
- Heineken
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