Heineken Puts its Weight behind Dutch Team in Orange-themed Campaign

Carnival-style Spot Backs Sponsorship of Holland's National Team

Published On
May 01, 2014

Editor's Pick

Heineken blends the carnival atmosphere of Rio into a celebration of Dutch national pride in its new World Cup ad supporting its sponsorship of the Dutch team. This riotous spot, directed by Biscuit Filmworks' Jeff Low for Wieden + Kennedy Amsterdam, is a celebration of all things Dutch, celebrating the "Oranjekoorts," or orange fever, of the country in the run up to the tournament. There's a homage to soccer icon Dennis Bergkamp, an appearance by famous Dutch illusionist Hans Klok and it's catchily set to No Limit, the '90s dance anthem by Dutch group, 2 Unlimited.

Credits

Date
May 01, 2014
Executive Creative Director :
Mark Bernath
Executive Creative Director :
Eric Quennoy
Art Director :
Andy Parsons
Copywriter :
Fred Rodwell
Head of Broadcast Production :
Erik Verheijen
Broadcast Producer :
Lars Fabery
Head of Studio :
Jackie Barbour
Studio Artist :
Philip Cronerud
Production Company :
Biscuit Filmworks UK
Production Company :
Brenninkmeijer & Isaacs
Lead Director :
Jeff Low
Director :
Coen Stroeve
Editing :
Cut and Run
Lead Editor :
Eve Ashwell
Secondary Editor :
Jack Singer
Sound Designer :
Sam Ashwell
Sound Designer :
Phil Bolland @ 750mph
Audio Post Producer :
Sam Robinson
Music Remix :
Schmooz France
Post Production :
MPC-LA
Visual Effects Producer :
Sharuddin Rosunally
Visual Effects Supervisor :
Iain Murray
3D Supervisor :
Anthony Bloor
Colorist :
Aline Sinquin
Agency :
Wieden & Kennedy-Amsterdam
Brand :
Heineken
Client :
Heineken

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