Oreo makes aliens an 'offering' after UFO report

The cookie brand follows its 'Oreo vault' with another space-themed stunt

Published On
Jun 28, 2021

Editor's Pick

With the Pentagon's somewhat ambiguous UFO report making headlines this weekend, it was perfect timing for Oreo to pull off another space-themed stunt. Last October the cookie brand built its Oreo vault, to preserve its recipe and a sample in case an asteroid ever hits Earth. Now, it's made sure the aliens who are potentially out there know what an Oreo is too.

Earlier this month, the brand released a teaser video, Oreo Offering, in which it created a crop circle with one of the best crop circle artists in the country, and promised to give a "peace offering" to any aliens potentially out there. At the same time it asked people to vote on Twitter to vote on what kind of Oreo, milk and eating environment to give the aliens.

More than 7,000 voted, with the result being to offer them Double Stuf and whole milk, to be eaten in a bedroom; all were revealed in a series of social videos. Oreo also made limited edition packs for people to make their own offerings. 

The final video, seen here, was released this weekend and gives viewers a recap of the whole stunt, which was orchestrated by The Community, together with MediaMonks, 360i and VaynerMedia. 


Jun 28, 2021
Client :
Agency :
The Community
Agency :
Agency :
Senior Director :
Justin Parnell
Marketing Director Equity :
Marion Saenen
Sr. Brand Manager :
Olympia Portale
Leadership Dev. Associate :
Eleanor Wedge
Production Specialist :
Beth McMorrow
Regional Content Producer :
Christina Woolston
Founder & Chief Creative Officer :
Joaquin Molla
Founder & Chief Creative Officer :
Jose Molla
Chief Creative Officer NY :
Frank Cartagena
VP Executive Creative Director :
Ramiro Raposo
Executive Creative Director :
Kash Sree
EVP Head of Integrated Production :
Laurie Malaga
Head of Art and Design :
Marc Schwarzberg
Head of Art :
Raul Vassena
Group Creative Director :
Lucas Bongioanni
Creative Director :
Federico Diaz
Creative Director :
Juarez Rodrigues
Associate Idea Director :
Michael Palma
Associate Idea Director :
Gabriel Da Silva
Associate Idea Director :
Rodri Gonzalez
Copywriter :
Lyndsey Stormer
Art Director :
Pauline Rode
Art Director :
David Egan
Writer :
Ian Reichenthal
Writer :
Nick Divers
Writer :
David Dhafei
VP Managing Director :
Marci Miller
Sr. Brand Lead :
Tiffany Kimicata
Brand Supervisor :
Veronica Salgueiro
Brand Associate :
Gabriela Rodriguez
Integrated Producer :
Gustavo Gomez
Senior Producer :
Duane Burgess
Manager Studio Operations :
Thomas Bolger
Sr. Dir. of Business Affairs :
Natalie Greenman
Sr. Business Affairs Manager :
Priscila Hourihan
Creative Services Director :
Maru Sokolowski
Group Strategy Director :
Anthony Mariello
Strategy Director :
Katya Kotlyar
Director :
Pete Marquis
Head of Film North America :
Debora den Iseger
Executive Producer :
John Nguyen
Executive Producer :
Jason Georgen
Line Producer :
Brian Walsh
EVP Group Account Director :
Laura Davis
Senior Account Manager :
Odalis Lopez
Executive Producer Post :
Andrew Bell
Senior Producer Post :
Ari Kaye
Producer Post :
Omar Haq
Editor :
Rehman Ali
Assistant Editor & Conform :
Sandra Romani
Assistant Editor & Conform :
Jack Pyland
Graphics & Compositing :
Emilio Aranguren D’arcangelo
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Dimitri Zola
Colorist :
Sound Design & Mix :
Micaela Garagiola
Sound Design & Mix :
Nicolas Failla
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The Elements Music & Sound
Designer :
Nani Rios
Photographer Sunday Afternoon :
Josh Dickinson
Executive Producer/Partner Sunday Afternoon :
Audrie Poole
Retoucher :
Sebastian Feldman
Marketing :
Director Social Marketing & Strategy :
Rachel Christensen
VP Social Marketing & Strategy :
Kristin Maverick
VP Account Management :
Josh Safran
Senior Strategist Social Marketing & Strat :
Cathy Tobon
Manager Social Marketing & Strategy :
Jenna D'Ambrosio
Manager Social Marketing & Strategy :
Akanksha Swami
PR Agency :
Weber Shandwick
Media :
Vayner Media
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Tzeitel Haviland
Vice President Media :
Ashley Judson
Director Media Planning :
Gillian Curtis
Manager Media Planning :
Yesha Shah
Associate Media Planning :
Ashley Park
Media Analyst :
Tanya Khorti
Vice President Media :
Anthony Scarola
Associate Director Media Buying :
Shivanii Manglani
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Abby Nodvin
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Kyle Wenning
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Stephanie Halphen
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Lisa Bernstein
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Justin McMillin

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