Oreo makes aliens an 'offering' after UFO report
The cookie brand follows its 'Oreo vault' with another space-themed stunt
Editor's Pick
With the Pentagon's somewhat ambiguous UFO report making headlines this weekend, it was perfect timing for Oreo to pull off another space-themed stunt. Last October the cookie brand built its Oreo vault, to preserve its recipe and a sample in case an asteroid ever hits Earth. Now, it's made sure the aliens who are potentially out there know what an Oreo is too.
Earlier this month, the brand released a teaser video, Oreo Offering, in which it created a crop circle with one of the best crop circle artists in the country, and promised to give a "peace offering" to any aliens potentially out there. At the same time it asked people to vote on Twitter to vote on what kind of Oreo, milk and eating environment to give the aliens.
More than 7,000 voted, with the result being to offer them Double Stuf and whole milk, to be eaten in a bedroom; all were revealed in a series of social videos. Oreo also made limited edition packs for people to make their own offerings.
The final video, seen here, was released this weekend and gives viewers a recap of the whole stunt, which was orchestrated by The Community, together with Media.Monks, 360i and VaynerMedia.
Credits
- Date
- Jun 28, 2021
- Client :
- Oreo
- Agency :
- The Community
- Agency :
- Media.Monks
- Agency :
- VaynerMedia
- Senior Director :
- Justin Parnell
- Marketing Director Equity :
- Marion Saenen
- Sr. Brand Manager :
- Olympia Portale
- Leadership Dev. Associate :
- Eleanor Wedge
- Production Specialist :
- Beth McMorrow
- Regional Content Producer :
- Christina Woolston
- Founder & Chief Creative Officer :
- Joaquin Molla
- Founder & Chief Creative Officer :
- Jose Molla
- Chief Creative Officer NY :
- Frank Cartagena
- VP Executive Creative Director :
- Ramiro Raposo
- Executive Creative Director :
- Kash Sree
- EVP Head of Integrated Production :
- Laurie Malaga
- Head of Art and Design :
- Marc Schwarzberg
- Head of Art :
- Raul Vassena
- Group Creative Director :
- Lucas Bongioanni
- Creative Director :
- Federico Diaz
- Creative Director :
- Juarez Rodrigues
- Associate Idea Director :
- Michael Palma
- Associate Idea Director :
- Gabriel Da Silva
- Associate Idea Director :
- Rodri Gonzalez
- Copywriter :
- Lyndsey Stormer
- Art Director :
- Pauline Rode
- Art Director :
- David Egan
- Writer :
- Ian Reichenthal
- Writer :
- Nick Divers
- Writer :
- David Dhafei
- VP Managing Director :
- Marci Miller
- Sr. Brand Lead :
- Tiffany Kimicata
- Brand Supervisor :
- Veronica Salgueiro
- Brand Associate :
- Gabriela Rodriguez
- Integrated Producer :
- Gustavo Gomez
- Senior Producer :
- Duane Burgess
- Manager Studio Operations :
- Thomas Bolger
- Sr. Dir. of Business Affairs :
- Natalie Greenman
- Sr. Business Affairs Manager :
- Priscila Hourihan
- Creative Services Director :
- Maru Sokolowski
- Group Strategy Director :
- Anthony Mariello
- Strategy Director :
- Katya Kotlyar
- Director :
- Pete Marquis
- Head of Film North America :
- Debora den Iseger
- Executive Producer :
- John Nguyen
- Executive Producer :
- Jason Georgen
- Line Producer :
- Brian Walsh
- EVP Group Account Director :
- Laura Davis
- Senior Account Manager :
- Odalis Lopez
- Executive Producer Post :
- Andrew Bell
- Senior Producer Post :
- Ari Kaye
- Producer Post :
- Omar Haq
- Editor :
- Rehman Ali
- Assistant Editor & Conform :
- Sandra Romani
- Assistant Editor & Conform :
- Jack Pyland
- Graphics & Compositing :
- Emilio Aranguren D’arcangelo
- Colorist :
- Dimitri Zola
- Colorist :
- MPC
- Sound Design & Mix :
- Micaela Garagiola
- Sound Design & Mix :
- Nicolas Failla
- Music :
- The Elements Music & Sound
- Designer :
- Nani Rios
- Photographer Sunday Afternoon :
- Josh Dickinson
- Executive Producer/Partner Sunday Afternoon :
- Audrie Poole
- Retoucher :
- Sebastian Feldman
- Marketing :
- 360i
- Director Social Marketing & Strategy :
- Rachel Christensen
- VP Social Marketing & Strategy :
- Kristin Maverick
- VP Account Management :
- Josh Safran
- Senior Strategist Social Marketing & Strat :
- Cathy Tobon
- Manager Social Marketing & Strategy :
- Jenna D'Ambrosio
- Manager Social Marketing & Strategy :
- Akanksha Swami
- PR Agency :
- Weber Shandwick
- Media :
- Vayner Media
- Senior Vice President Media :
- Tzeitel Haviland
- Vice President Media :
- Ashley Judson
- Director Media Planning :
- Gillian Curtis
- Manager Media Planning :
- Yesha Shah
- Associate Media Planning :
- Ashley Park
- Media Analyst :
- Tanya Khorti
- Vice President Media :
- Anthony Scarola
- Associate Director Media Buying :
- Shivanii Manglani
- Manager Media Buying :
- Abby Nodvin
- Analyst Buying :
- Kyle Wenning
- Vice President Strategy :
- Stephanie Halphen
- Director Strategy :
- Lisa Bernstein
- Associate Strategist :
- Justin McMillin
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