Oreo : Mel's Mini Mini Mart

The Martin Agency Debuts New Spot and Extended Film

Published On
Jun 23, 2014

Editor's Pick

Oreo's "Wonderfilled" campaign, which launched last year with musical spots by a host of artists, all celebrating reasons to eat a cookie, continues. This time, the campaign, by The Martin Agency, turns its focus to Oreo Mini cookies. The spot itself is a stylized, animated song by electro-funk duo Chromeo which touts the wonders of small Oreos, and dreaming big despite your size.

But what is perhaps more entertaining is "Mel's Mini Mini Mart," an extended film that tells the story of a small, pint-sized mini mart that nobody ventured into. Until, a family of four went in, and found what it sold: the cutest little treats ever.

Credits

Date
Jun 23, 2014
Brand:
Oreo
Client:
Oreo
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Vice President/Creative Director:
David Muhlenfeld
Global Group Creative Director:
Jorge Calleja
Creative Director:
Magnus Hierta
Executive Producer:
Steve Humble
Junior Producer:
Maggie Shifflett
Business Affairs Supervisor:
Juanita McInteer
Associate Creative Director:
Evan Parsons
Conform:
Chris Hagen
Executive Producer:
Scott Friske
Head of Production:
Brian Creech
Original Music:
Duotone
Planning Director:
John Gibson
Strategic Planner:
Gigi Jordan
Group Project Management Supervisor:
Giao Roever
Senior Vice President/ Creative Director:
Danny Robinson
Associate Creative Director:
Brig White
Producer:
Andrew Campbell
Production Company:
Hue&Cry
Director:
Brig White
Director:
Evan Parsons
Director, Photography:
Topher Osborn
Executive Producer:
Scott Friske
Editorial Company:
Running with Scissors
Senior Producer:
Katherine Leatherwood
Editor:
Mark Myers
Assistant Editor:
Danny Reidy
Colorist:
Beau Leon
Animation:
Hue&Cry
Designer:
Matt Deans
Designer:
Ryan Musselman
Audio Post Company:
Rainmaker Studios
Telecine:
C03
Engineer/Mixer:
Jeff McManus
Voiceover:
Marty Sidman

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Project Type