Wieden + Kennedy and Oreo continue to find the most complicated way around
one of the world's most troubling debatesï¿½ï¿½"cookie, or crÃ¨me-- in the latest Oreo
experiment, courtesy of U.K.-based tech-art collective Dentaku. The team has
created a ferris-wheel style contraption that uses a little exacto-type knife to slice
off cookie, then crÃ¨me. It seems like the experiments so far have been biased
toward the cookie favorers. This one, like the first one from David Neevel, lets the
crÃ¨me crumble and drop off to oblivion, while only the second one allowed crÃ¨me-
lickers to enjoy the white stuff, albeit in vaporized form.