Oreo : Oreo Separator #3

A ferris wheel of cookie delight.

Published On
Mar 05, 2013

Editor's Pick

Wieden + Kennedy and Oreo continue to find the most complicated way around one of the world's most troubling debates��"cookie, or crème-- in the latest Oreo experiment, courtesy of U.K.-based tech-art collective Dentaku. The team has created a ferris-wheel style contraption that uses a little exacto-type knife to slice off cookie, then crème. It seems like the experiments so far have been biased toward the cookie favorers. This one, like the first one from David Neevel, lets the crème crumble and drop off to oblivion, while only the second one allowed crème-

lickers to enjoy the white stuff, albeit in vaporized form.