Oreo : Oreo Separator David Neevel

How to break an Oreo apart.

Published On
Feb 25, 2013

Editor's Pick

Separating an Oreo cookie is a time-honored tradition, and the brand, along with David Neevel, Portland artist and Wieden & Kennedy employee, have created a nifty machine that makes Oreo separation a (relative) breeze.

The film is the digital activation for Wieden's "Cookie vs. Cream" campaign, which launched at the Super Bowl with "Whisper Fight," a spot that showed people in a library whisper-arguing over what the best part of the black-and-white cookie was. The agency will release more videos in upcoming weeks, featuring roboticists and tinkerers who will use their mechanical chops to make more interesting machines.


Feb 26, 2013
Brand :
Client :
Agency :
Wieden & Kennedy-Portland
Creative Director :
Jason Bagley
Creative Director :
Craig Allen
Interactive Creative Director :
Matt O'Rourke
Copywriter :
Michael Illick
Art Director :
Croix Gagnon
Executive Creative Director/Production :
Mark Fitzloff
Executive Agency Producer :
Ben Grylewicz
Digital Director :
Pierre Wendling
Interactive Producer :
Robbie Veltman
Executive Interactive Producer :
Lori DeBortoli
Broadcast :
Felicia Glover
Broadcast :
Monica Ranes
Broadcast :
Jessica Staples
Production Company :
World War Seven
Director :
David Shafei
Director :
Michael Illick
Executive Producer :
Josh Ferrazzano
Line Producer :
Lauren Sweeney
Director, Photography :
Peter S. Thompson
Post Producer :
World War Seven
Editor :
Jared Varava
Editorial :
World War Seven
Post Production :
Tom Engler
Visual Effects :
W+K Motion
Visual Effects Producer :
Michael Gersten
Titles/Graphics :
Mike Weihs
Titles/Graphics :
Albert Yih
Song :
Meow by Anamanaguchi

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