Oreo's Super Bowl Tweet is #4 in Our Best of Integrated/Interactive

Best Super Bowl ad?

Published On
Feb 04, 2013

Editor's Pick

We saw lots of marketers spend millions trying to get consumers' attention at the Super Bowl Sunday. But arguably, one of the most creative efforts of the night was this off-the-cuff response to the 30-minute blackout at the Superdome, from 360i and Oreo. Check out how other marketers, from Audi to Tide, reacted to the sudden darkness in our Super Bowl coverage.