Oreo : The History Print

History in Black and White.

Published On
Mar 06, 2012

Editor's Pick

A wonderfully creative campaign from DraftFCB NY & Paris and Oreo, to celebrate the cookie brand's 100th anniversary, includes some nice print work that broke in People Magazine's Oscar issue. It uses the cookie and a glass to recreate historical moments from the past 100 years. Above is one of 17 images, which represents the first man on the moon.

It will also appear on a billboard in Times Square. The campaign includes "Commute," a television spot directed by Erroll Morris that shows kids helping adults get some fun in their lives. See more of the images below, which capture moments like Prohibition, PacMan, the invention of the Yo-Yo, and more.

Credits

Date
Mar 06, 2012
Brand:
Oreo
Client:
Oreo
Group Creative Director:
Jill Applebaum
Concept:
Pierre-Marie Faussurier
Concept:
Sebastien Zanini
Creative Director:
Megan Williams
Creative Director:
Megan Sheehan
Creative Director, Copy:
Megan Sheehan
Creative:
Pierre-Marie Faussurier
Creative:
Sebastien Zanini
Creative:
Megan Williams
Creative:
Zhanna Chausovskaya
Creative:
Dana Ganci
Design:
Yego Moravia
Design:
Johnny Por Taing
Art Producer:
James Kozyra
Photographer:
Richard Pierce
Agency:
DraftFCB-New York and Paris
Executive Creative Director/Production:
Darren Moran
Executive Producer:
Anthony Nelson
Creative Director:
Bob Neuman

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Project Type