A Grumpy Tree Ornament Reconnects With Wonder in Oreo's Holiday Spot

'Wonderfilled' Campaign Takes on a Festive Theme

Published On
Nov 16, 2015

Editor's Pick

Oreo continues its Wonderfilled campaign through The Martin Agency with a cute, and funny, holiday spot featuring a decidedly jaded tree decoration. As the cross-looking elf lies around waiting to be put on the tree, his fellow ornaments whimiscally "wonder what's inside the holidays," but he's grumpy, asking "why's December always dark" and "what's in all those presents anyways?" However, it takes an Oreo cookie to bring the magic of Christmas back and get his holiday spirit started. Grinches, take note.

Credits

Date
Nov 16, 2015
Brand:
Oreo
Client:
Oreo
Agency:
The Martin Agency
Chief Creative Officer:
Joe Alexander
Senior Vice President/Executive Creative Director:
Jorge Calleja
Vice President, Group Account Director:
Britta Dougherty
Account Supervisor:
Liz Eldred
Coordinator:
James Saulsky
Senior Project Manager:
Mandy Fernald
Business Affairs Supervisor:
Juanita McInteer
Vice President/Brand Equity and Communications, Center of Excellence, Global Marketing::
Jill Baskin
Senior Director:
Janda Lukin
Senior Brand Manager:
Patricia Gonzlez
Senior Associate Brand Manager:
Kerri McCarthy
Creative Director:
Magnus Hierta
Creative Director:
David Muhlenfeld
Senior Copywriter:
Casey Hall
Senior Art Director:
Beth Fujiura
Managing Director Production and Development:
Steve Humble
Broadcast Producer:
Liza Miller
Junior Producer:
Rachel Acors
Planning Director:
John Gibson
Strategic Planner:
Gigi Jordan
Senior Business Manager:
Amy Trenz
Animation/Post Production Company:
PSYOP LA
Director:
Fletcher Moules
Executive Producer:
Luisa Murray
Executive Producer:
Rich Ping
Producer:
Sanaz Sattari-Tabrizi
Line Producer:
Eric Escott
Visual Effects Supervisor:
Jonathan Iwata
2D Supervisor:
Julie Jang
Co-Production:
UNIT + SOFA
Executive Producer:
Fady Salame
Executive Producer:
Martin Sobotka
Line Producer:
Petra Ondrickova
Production Manager:
Tomas Nakvasil
Production Coordinator:
Anna Budinska
Finishing:
Psyop NY
Executive Producer:
Shannon Alexander
Producer:
Andre Araujo
Flame Artist:
John Geehreng
Color:
Ntropic LA
Colorist:
Marshall Plante
Music House:
Duotone Audio Group
Arranger:
Jordan Lieb
Producer/Engineer:
Gio Lobato
Executive Producer:
David Leinheardt

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Project Type