Organic Valley Opens an NYC Hipster Coffee Bar Selling Half and Half

Coffee Is a Free Add-On at Pop-Up Artisanal Store

Published On
May 18, 2016

Editor's Pick

Organic Valley doesn't sell coffee, but it found an interesting way to promote its organic half and half -- set up an artisanal-style coffee bar in New York City.

The stunt, filmed by by agency Humanaut, is fronted by a brand spokesperson, Organic Valley dairy farmer Gerrit van Tol, who sets up the concept store after some fun choosing a hipster-friendly logo. (The video chronicling his "journey" is meant to spoof the artisanal maker films popular online).

At the Organic Valley Coffee Shop in NoLita, customers could only order Organic Valley half & half in three sizes-- "Lil Bit," "Double," and "Lotta"-- and then add the coffee for free. All half and half pours were $2. The store was open to the public the weekend of April 16-17 and served around 600 customers. Humanaut partnered with the Bindery and Pink Sparrow to execute the production and build-out of the retail space.

The idea behind it all is that great dairy is what matters when you're drinking coffee. Van Tol, who managed the store opening and served as cream barista, commented in a statement: "At most coffee shops you have no idea what kind of cream you're pouring into your coffee, or if it's even organic. It just made sense that we should have our own coffee shop that focuses on what we believe is the most important ingredient."


May 18, 2016
Brand :
Organic Valley
Client :
Organic Valley
Agency :
Creative Director :
David Littlejohn
Strategy :
Andrew Clark
Copywriter :
Liza Behles
Copywriter :
Andy Pearson
Copywriter :
Tyler Sharkey
Design Director :
Stephanie Gelabert
Designer :
Coleson Amon
Account Director :
Elizabeth Cates
Production Company :
The Bindery
Director :
Eric Anderson
Executive Producer :
Greg Beauchamp
Director, Photography :
Josh Goleman
Producer :
Bo Armstrong
Production Manager :
Lee Manne
Editor :
Tyler Beasley
Editor :
Fancy Rhino
Post Production :
Katie Nelson
Post Production :
Fancy Rhino
Music :
Carl Cadwell
Music :
Skypunch Studios
Store Front :
Pink Sparrow Scenic

Need a credit fix? Contact the Creativity Editors

Project Type