Organic Valley: Save the Bros

Published On
Feb 17, 2015

Description

In a follow-up to its hit "Save the Bros" campaign earlier this year, Organic Valley is launching a sequel with new work from creative agency Humanaut. The integrated social campaign seeks to educate consumers about the benefits of the company's Organic FuelTM milk protein shake with the "Brononymous Hotline," an anonymous Twitter outreach program aimed at encouraging bros to switch to a delicious, simple and healthy protein drink made with organic milk.

Credits

Date
Feb 17, 2015
Brand:
Organic Valley
Client:
Organic Valley
Copywriter:
Mike Cessario
Art Director:
Stephanie Gelabert
Art Director:
Sean Davis
Director, Photography:
Annie Huntington
Editor:
Tyler Beasley
Production Designer:
Chad Harris
Music Company:
Skypunch Studios
Composer:
Carl Cadwell
Agency:
Humanaut
Copywriter:
David Littlejohn
Director:
Daniel Jacobs
Producer:
Katie Nelson
Creative Advisor:
Alex Bogusky
Creative Director:
David Littlejohn

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Project Type