Organic Valley: The Brononymous Hotline

Published On
Aug 18, 2015

Description

In a follow-up to its hit "Save the Bros" campaign earlier this year, Organic Valley is launching a sequel with new work from creative agency Humanaut. The integrated social campaign seeks to educate consumers about the benefits of the company's Organic FuelTM milk protein shake with the "Brononymous Hotline," an anonymous Twitter outreach program aimed at encouraging bros to switch to a delicious, simple and healthy protein drink made with organic milk.

Credits

Date
Aug 18, 2015
Brand:
Organic Valley
Client:
Organic Valley
Agency:
Humanaut
Creative Advisor:
Alex Bogusky
Creative Director:
David Littlejohn
Strategy:
Andrew Clark
Account Director:
Elizabeth Cates
Copywriter:
Andrew Ure
Copywriter:
David Littlejohn
Art Director:
Matt Denyer
Art Director:
Daniel Edelman
Senior Designer:
Stephanie Gelabert
Creative Intern:
Sam Hazelfeldt
Production Company:
Fancy Rhino
Director:
Daniel Jacobs
Producer:
Katie Nelson
Producer:
Ivannah Flores
Director, Photography:
Phil Dillon
Photographer:
Jaime Smialek
Photographer:
John Goodridge
Photographer:
Cooper Winterson
Editor:
Colin Loughlin
Editor:
Tyler Beasley
Colorist:
Andrew Aldridge
Production Designer:
Chad Harris
Music Company:
Skypunch Studios
Composer:
Carl Cadwell
Media Partner:
Redwood

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Project Type