Pharrell, Beckham and Rita Ora Question Idea of 'Superstar' in Global Adidas Campaign

Stylish Black and White Film and Print Ads Promote Relaunch of Superstar Shoe

Published On
Jan 09, 2015

Editor's Pick

What better way for Adidas to promote its Originals Superstar shoe than getting superstars to talk about superstardom? The brand rounded up David Beckham, Pharrell Williams, Rita Ora and basketball player Damian Lillard to share their thoughts on what being a superstar means in this stylish 90-second black and white film, from Johannes Leonardo and Swiss director Karim Huu Do of Caviar. In the film, the stars question what superstardom is -- is it having a stylist, having everyone know you by your first name, people reading about what you had for breakfast? As you've probably guessed, the answer's no. The campaign also features print ads of the celebrities redefining the idea of "superstar."

"We wanted to be authentic to the notion of superstar and to do that we had to subvert the perception of it," with the idea being that real stars work for an audience of one -- themselves, Johannes Leonardo co-founder Leo Premutico told AdAge. "It's easy these days to equate superstardom with fame and the amount of view counts, but the most important creative quality is courage."

Read more about the campaign over at


Jan 09, 2015
Brand :
Client :
Agency :
Johannes Leonardo
Chief Creative Officer :
Jan Jacobs
Chief Creative Officer :
Leo Premutico
Executive Creative Director :
Tom Martin
Executive Creative Director :
Julian Schreiber
Creative Director :
Ferdinando Verderi
Creative :
Matt Edwards
Creative :
Wes Phelan
Business Director :
Carter Collins
Broadcast Executive Producer :
Cedric Gairard
Print Executive Producer :
Maria Perez
Integrated Producer :
Peisin Yang Lazo
Strategist :
Jennifer Colman
Designer :
Andrea Gustafson
Designer :
David Kerr
Designer :
Annette Lay
Production Company :
Director :
Karim Huu Do
Executive Producer :
Jasper Thomlinson
Executive Producer :
Michael Sagol
Executive Producer :
Kim Dellara
Head of Production :
Kelly Bowen
Producer :
Richard Weager
Director, Photography :
Matthias Montero
U.S. Production Designer :
Mark Snelgrove
U.K. Production Designer :
Mikey Hollywood
Editing :
Rock Paper Scissors
Editor :
Biff Butler
Assistant Editor :
Parker Whipple
Producer :
Meredith Nazzaro
Executive Producer :
Eve Kornblum
Visual Effects :
Visual Effects Supervisor :
Patrick Murphy
CG Supervisor :
Andrew Romatz
Executive Producer :
Jennifer Sofio Hall
Executive Producer :
Patrick Nugent
Producer :
Scott Boyajan
Flame Artist :
Patrick Murphy
Flame Artist :
Stefan Gaillot
Flame Artist :
Steve Wolff
CG Artist :
Andy Wilcoff
CG Artist :
Vivian Su
CG Artist :
Joao Rosa
CG Artist :
Miguel Salek
CG Artist :
Christian Sanchez
CG Artist :
Cody Woodward
Rotoscope :
Tiffany Germann
Rotoscope :
Cathy Shaw
Rotoscope :
Robert Shaw
Tracking :
Joe Chiechi
Motion Graphics :
Director :
Patrick Clair
Color :
Company 3
Colorist :
Tom Poole
Music :
Composer :
Cliff Martinez
Sound Design :
Q Department
Composer :
Drazen Bosnjak
Producer :
Zack Rice
Producer :
Guin Frehling
Sound Mix :
Sonic Union
Audio Post Mixer :
Steve Rosen
U.S. Stylist :
Heidi Bivens
U.S. Stylist Assistant :
Angela Varela
U.S. Stylist Assistant :
Amanda Merten
U.S. Makeup :
Samelia Miller
U.K. Costume Designer :
Hannah Edwards
Costume Assistant :
Verity Lane
UK Makeup and Hair Stylist :
Lu Hinton
U.K. Makeup Assistant :
Eve Coles

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