Most Interesting Man in the World Loses Sexy Accent to Help Cure Dog Cancer


New Film Promoting Orvis's Dog Cover Content and Cancer Charity Stars Dos Equis Actor Jonathan Goldsmith

Published On
Jan 15, 2014

Editor's Pick

Every wonder what Dos Equis' The Most Interesting Man in the World sounds like when he talks--in real life? Wait--you thought that sexy Latin accent was autentico? Well, it's not. And you can hear how TMIMITW, aka actor Jonathan Goldsmith, speaks for real in this amusing new film for dog food brand Orvis, produced out of Hathaway Communications.

Every year, outdoor lifestyle brand Orvis runs a yearly contest to find a canine cover model to front its catalog, an initiative that also generates donations for the Morris Animal Foundation, an organization dedicated to treating and curing cancer in dogs. Mr. Goldsmith is the star of the 2014 push, and reveals his less suave New Yorker accent playing a talent scout critiquing the headshots of a hopeful cover pooch.

According to Hathaway Communications' founder James Hathaway, the film was shot in Mr. Goldsmith's own home in Vermont -- which, coincidentally, looks straight out of a Dos Equis set. The Anatolian Shepherd who co-stars is the actor's own dog.

Orvis has a record of using celebrity spokespeople for this effort and previously tapped Betty White as an ambitious dog-mom.

Credits

Date
Jan 15, 2014
Brand:
Orvis
Client:
Orvis
Agency:
Hathaway Communications
Writer:
Eric Weissleder
Director:
Ryder Hathaway
Director:
Nick Parente
Voiceover:
Greg Cutler

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Project Type