The Guardian Launches Interactive Oscars Fashion Tool

Users Can Build Their Own Personalized Collection Of Oscar Outfits

Published On
Mar 03, 2014

Editor's Pick

Lovers of Oscars fashion can explore and share ten years of red carpet style with an interactive fashion tool launched today by The Guardian and BBH. The site, which is curated by the Guardian's fashion team, lets users explore the latest outfits and styles from the 2014 Academy Awards, as well as taking a look back at Oscars' fashion over the last decade. Users can pick their own favourite looks, curate their own personalized fashion directory of Oscars outfits and share their "Style Profile" with their friends. The tool also enables users to filter dresses using various lenses such as colour, style, actor, designer and date.


Mar 03, 2014
Agency :
Brand :
The Guardian
Client :
The Guardian
Producer :
Ben Hardman
Producer Assistant :
Kate Newman
Creative Technologist :
Tal Woolf
Creative Technologist :
Luke Kidney
Creative Technologist :
Tomasz Szarzynski
Creative Technologist :
Rick Burgess
Lead Digital Design :
Simon Parmeggiani
UX Designer :
Alex Jones
Team Manager :
Rebecca Levy
Team Manager :
Fiona Buddery
Director Team :
Jon Barnes
Head of Creative Technology :
Alex Matthews

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