Oscar Mayer : Bacon Barter

You dreams have come true. Bacon has taken the place of cash.

Published On
Sep 10, 2012

Editor's Pick

How good is Oscar Mayer's Butcher Thick Cut Bacon? Is it good enough to take the place of cold, hard cash? 360i and Oscar Mayer are testing out America's love for bacon through "The Great American Bacon Barter," where Josh Sankey -- penniless except for a trailer full of bacon, will drive across the country, from N.Y. to L.A., bartering pig fat in exchange for a night on someone's couch, food, and drink. Follow Sankey's adventure on BaconBarter.com, and barter with Sankey via Facebook, Twitter or email. Things he has bartered for already include Jets tickets (six bacon bricks), a bag of ice (one bacon brick) and an invitation to a Hamptons wedding (one bacon brick.)

The stunt is a smart one, and reminds us a bit of Kyle MacDonald, the Craigslist barterer who succeeded in trading a paper clip for a myriad other things until he finally landed up with a house.

Credits

Date
Sep 10, 2012
Brand:
Oscar Mayer
Client:
Oscar Mayer
Agency:
360i
Chief Creative Officer:
Adam Kerj
Associate Creative Director:
Aaron Mosher
Associate Creative Director:
David Yankelewitz
Executive Producer:
Marc Calamia
Talent:
Joshua Sankey
Senior Producer:
Fred Kluth
Production Coordinator/Tour Manager:
Alanda Fellows
Senior Art Director:
Megan Schulist
Copywriter:
David Bourla
Digital Strategist:
Amie Dowker
Senior Strategist:
Keane Angle
Associate Social Marketing Strategist:
Rebecca Carlson
Community Manager:
Brenda Zarate
Community Supervisor:
Chloe Mathieu-Phillips
Technical Director:
Robert Durbin
Vice President, Influencer Marketing:
Rebecca McCuiston
Senior Social Publicist:
Margot Inzetta
Associate Social Publicist:
Justin Schwartz
Production Partner:
NBTV Studios
Executive Producer:
Nick Buzzell
Executive Producer:
Brant Kantor
Story Producer:
Eric Liebman
Director, Photography:
Jonathan Schell
Account Director:
Laura Honeycutt
Senior Account Manager:
Stephanie Dolan

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Project Type