In a continued push to keep its beef franks top of mind this summer, Oscar Mayer has convened a Council of Franks.
The fictional council members, aka The Franks, deliberate on the best way to eat Oscar Mayer’s 100% Beef Franks, including debating on if grilled or boiled is better, and hearing sizzling as a form of testimony from some hot dogs on a portable grill.
“The council was brought to life with the help of Brad Lubin, talented director, but also, and more importantly, a former local city council videographer—who ensured our council operated accurately and followed proper procedure in all of its 100% Beef Frank related activities,” said Nathan Frank (no pun intended), group creative director at Johannes Leonardo, the agency behind the campaign.
The spots will run across TVC, OTT, OLV. The brand also debuts a special playlist that consists of songs all sung by musicians with the name Frank.
“Oscar Mayer is always looking for ways it can help fans relieve themselves from the seriousness of life and our new ‘Council of Franks’ campaign does just that,” said Anne Field, head of North America brand communications for Oscar Mayer.
The Council of Franks is a continuation of Oscar Mayer’s “Keep it Oscar” campaign, which most recently included temporarily rebranding the Wienermobile to the Frankmobile.